Anthony Kingsley Travel Writing Services

My writing journey started with blog posts for a now defunct website, Inspiration Travel, and Linked In posts on travel related subjects. As in any writing, it is so important to judge what it is that your reader wants from your writing. 

My preferred style is to try and place the reader in the destination about which I am writing, to help the reader not only to imagine that they are there, but also that they want to be there.  This of course stems from my training as a travel agent where the aim is to sell the destination to a potential client, and utilises my skill as a copywriter. 

I also enjoy the more educational and inspirational tone that might be taken in a content marketing context.  

I am less keen on listicle style articles or articles where I am at the forefront, but these types of articles have their place in the travel canon, and I do write them, including in this website. 

Who do I write for? 

It is sometimes necessary to draw a distinction between writing as a travel agent and writing for other players in the travel industry such as hotels, tourist boards and activity providers.  They are not all selling the same thing. Travel agents are selling a destination, but they are also selling their services, demonstrating their expertise in a particular area to show why their client should buy from them and not another agent, or booking direct. 

A hotel is always pleased to receive a guest via a travel agent, but even more pleased when the guest finds and books the hotel direct. In the increasingly competitive world of travel, cutting out any middle man can only be a good thing. 

My experience as a travel agent gives me a good insight into what the customer, the traveller wants from their hotel or from a destination, but it is vital that I take off my travel agent hat when writing for a client such as a hotel. My writing is about the hotel, and what the hotel can offer their guest. 

This is where my experience as a copywriter becomes so important. A copywriter has the ability to disassociate him or herself from the piece that they are writing.