Writing Services
Engaging Content and not just in Travel
Anthony Kingsley Travel Writing Services
My writing journey started with blog posts for a now defunct website, Inspiration Travel, and Linked In posts on travel related subjects. As in any writing, it is so important to judge what it is that your reader wants from your writing.
My preferred style is to try and place the reader in the destination about which I am writing, to help the reader not only to imagine that they are there, but also that they want to be there. This of course stems from my training as a travel agent where the aim is to sell the destination to a potential client, and utilises my skill as a copywriter.
I also enjoy the more educational and inspirational tone that might be taken in a content marketing context.
I am less keen on listicle style articles or articles where I am at the forefront, but these types of articles have their place in the travel canon, and I do write them, including in this website.
Who do I write for?
It is sometimes necessary to draw a distinction between writing as a travel agent and writing for other players in the travel industry such as hotels, tourist boards and activity providers. They are not all selling the same thing. Travel agents are selling a destination, but they are also selling their services, demonstrating their expertise in a particular area to show why their client should buy from them and not another agent, or booking direct.
A hotel is always pleased to receive a guest via a travel agent, but even more pleased when the guest finds and books the hotel direct. In the increasingly competitive world of travel, cutting out any middle man can only be a good thing.
People buy from people that they know, like and trust. A travel agent is selling himself or herself as much as the destination in order to build that trust and so the technques for selling the destination to a traveller will be different.
My experience as a travel agent gives me a good insight into what the customer, the traveller wants from their hotel or from a destination, but it is vital that I take off my travel agent hat when writing for a client such as a hotel. My writing is about the hotel, and what the hotel can offer their guest.
This is where my experience as a copywriter becomes so important. A copywriter has the ability to disassociate him or herself from the piece that they are writing.
My writing website can be found at https://travellingcopywriter.com
I regularly submit articles for publication in various general travel and travel trade publications
I am open to commissions from tourist boards, travel public relations and other travel businesses seeking to raise the profile of travel both here in the UK and abroad.
Wine Tasting in Moldova
My article on Wine Tasting in Moldova appears in the online publication One Planet Journey.
Moldova’s wine is still largely unknown among the general public in spite of winning numerous awards.
I also believe that the wine tasting experiences rival anything that better known countries can offer.
Clickon the image to go to the article.
Kolkota and Durga Puja
My article on Kolkota, the City of Joy, and the image making in Kumartali forDurga Puja appears in One Planet Journey.
The energy of Kolkota makes it one of my favourite cities. Yes, it can be over-crowded, a little messy, perhaps a city that has earned Kipling’s criticism of the city of terrible night. It is also a city where its inhabitants are positive and do the best they can with what they have.
Click on the image to read the article.
Why book with a travel agent
The first article I wrote for my company page Anthony Kingsley Travel on Linked In deals with that perennial question of why anyone should book with a travel agent when it is so easy to book everything online.
I don’t use AI to write my articles, but I did pose the question to Gemini, Google AI process.
Interesting answers!
Click on the image to read more
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